The website which has a large number of pages or a shopping website, who wants to run search ads then it’s hard to target thousands of keywords for these kinds of website. So we use Dynamic search Ads where we don’t need to add the keywords in the campaign because it automatically shows the ads on the queries which are relevant to our website contents. Also, it’s helpful for creating quick campaigns in a short time.
How many types of targeting or Auto Targets are there in DSA?
Title Based Targeting: Create unique titles for each page available on your website
URL Based Targeting: You need to provide URL of those pages for which you want to show your ads
Content-Based Targeting: We can target the keywords
How to create a setup of a Dynamic Search Ads Campaign?
Go to campaign>> + >> Choose “Search Network Only” & check the radio button “Dynamic Search Ads” also rename the Campaign Name
Scroll down >> set manual bid as per your budget >> provide your root domain name under advanced settings >> rest all settings will be normal as per the preferred campaign setups. Now Save & Continue.
Ad group setup page will be opened >> rename the Ad Group name >> Now add Description 1, Description 2 and Display URL. Rest all info will be automatically fetched by Google
Check All Pages as Auto Targets option if you want to run ads for all the existing page on your website >> Assign the value for default bid>> Save Ad Group
It will be landed to autotargets section. If you want to customize the options then click on + >> choose your required category >> provide the details >> Save.
Some keynotes of Dynamic Search Ads
We don’t use KWs in DSA despite we provide web URLs and Google automatically choose the page to show on the basis of the user query.
Mostly it shows the highly relevant result in search.
Your website’s content should be optimized properly for getting better result through DSA.
Headlines & Landing Pages automatically get filled by Google in DSA
In DSA, Sitelink Extension won’t work. Because we need to provide landing page in Sitelink Extension but in DSA, Google Automatically generate the same.
As per google rule, DSA works only on those websites which have at least 100 pages. But as per my experiences, sometimes it also works for less than 50 pages website.
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I am into Digital Marketing since 6+ years and worked on multiple projects for the same niche. It's my view that sharing the knowledge head you towards learning new things and enhancing yourself. So here, I used to write articles based on my personal experience only. And I hope you will like & learn more by reading these all. Also, I am a Google Paid Advertising Expert and a Professional Content Writer. So you can ask me "How to boost up your business revenue?". Thanks!