The keyword is a term
or phrases searched by any user on the Google Search bar to get some result. In
the online world, the keyword is everything to play and target your audience.
Because the selection of your keywords decides on which search terms, your ads
or website will be visible to the audience.
Types of Keywords or Search Queries
1. Informational Search Query
interred on Google Search Page to get some information is the Informational
Query. The purpose of this query is to get knowledge about something or to
learn about any specific subject.
Let’s have a look at some example of Informational Search Queries:- What is Google Adwords? What is the top ten PPC blog? Which is best between SEO & PPC? How to answer on Quora? Types of Digital Marketing Services How to negotiate while hiring a freelancer? Which course is better for getting a professional job? What are the currier options after completing B.Tech? Which is the best iPhone in 2019? Can I wear contact lenses while sleeping? Foods for my pet Should I shampoo my hair every day? Why not eat after 8 PM? How to take care of the newborn baby? How to become a millionaire? How to install windows on my laptop? How to format my android phone? How to hire an affordable content writer? How to measure the success of my business growth? How to do XYZ? Why XYZ?
2. Navigational Search Query
Another Type of Keywords is “Navigational Search Query” To find the proper address of any website, social media profile, office or other places, you used to enter some navigational search query to get the answer. The query can be used mostly if you know the brand but not remembered their online or offline address. This type of query may include the business, places or any person’s name.
Let’s have a look at some example of Navigational Search Queries:- Official website of Google Ads Katrina Kaif’s home town Nearest Orphanage in my town Places to visit in Dubai YouTube web URL Mark Zuckerberg Official Website Popular Pizza Shop in Ranchi Best Market for Shopping in Delhi Distance between Hyderabad Airport and Hyderabad Railway Station Best portrait artist in India Jawed Habib nearest branch
3. Transactional Search Query
“Transactional Search Query” is the third type of Keywords. With the help of navigational query, you reach to the website where you take any actions such as buying something, register, order, download etc. is known as Transactional Search Query. You can also go directly to any site where you want to make a purchase or perform any actions. Transactional Queries also known as the warm audience who may convert into your leads in coming days because the user is delicately searching for some particular things which they want to buy soon.
Queries may be more specific and can include terms like buy, purchase, rate,
offer, delivery etc.
Let’s have a look at some example of Transactional Search Queries:- Buy the best Online Advertising Services PPC Advertising Agency Content Writing Freelancer to hire Purchase grocery online Samsung J5 Prime Price iPhone new models to buy Amazon coming deals Discount on flight tickets The Big basket offers on credit card Clearance sales on Flipkart
4. Brand Search Query
“Brand Search Query” is the fourth type of Keywords. It might be informative, navigational or a transactional query but searched with some brand name. The Brand name may include the business, person or any places.
Let’s have a look at some example of Brand Search Queries:- History of Google How to use Wikipedia? Success Story of Amazon The story behind Apple success How to Purchase iPhone 8? Salman Khan Coming Events 2019 Plan created by Narendra Modi Dell & Samsung Laptop Comparison?
Types of Keywords in
In SEO, there are 2 types of keywords which get focused by an SEO beginner or a professional at the time of doing keyword research. And then, based on popularity and competitors, it gets shortlisted to use throughout the branding or generating backlinks.
1. Short Tail Keywords
short tail keywords are simple and shorter. It may contain 1 to 3 words to
create a phrase to use inside content marketing or optimization. But it’s hard
to rank on Short Tail Keywords because there are billions of competitors
already available online for a long time for your selected keywords.
Let’s have a look at some example of Short Tail Keywords:- Google Ads Google Advertising Agency Best PPC Blog Online Content Writer Affordable Content Writer SEO Companies Marathon 2019 Recently released movies Jio Plans MS Office Download Delhi University PMA Yojna
2. Long-Tail Keywords
Opposite to Short Tail Keywords, Longtail keywords are the combination of more than 3 words and the ideal length of the long tail is up to 8 words.
Let’s have a look at some example of Long Tail Keywords:- Best Google Advertising Agency in India Top 5 PPC Blogs to follow in 2019 The differences between PPC & SEO Tourist places to visit in Darjeeling Plan a small tour for Shimla & Manali Technical Support for repairing my laptop How to lose weight without exercise? How to get more traffic to my website Hire affordable content writer for a blog update
Keyword Match Types in Google Ads?
Opposite to SEO, the
Google AdWords have multiple choice to choose match types in keywords. There
are mainly 5 types of keyword match type in PPC.
1. Broad Match
“broad” defines to target broadly based on user search terms. It allows you to
show your ads if any of the word given in your targeted keywords are containing
in the user’s search query.
In short, Broad
Match Modifier is called BMM and this is the most used match type inside Google
Advertising Campaigns. BMM is similar to broad match type but performance-wise
it has a huge difference. BMM notified with the symbol ”+” at the
starting of any words in your keyword list. The + symbol used to filter
out the most relevant search query for your ad, which includes all those words
which have been denoted by this symbol Inside your campaign.
Example of Broad Match Modifier +google +adwords +support +free +google +adwords +help +pay +per +click +marketing +Content +Writing +Services +freelance +content +writer +seo +content +writing +services +technical +content +writer
3. Phrase Match
used to show your ads for only those keywords which should be typed by users as
it is in Google search page. The purpose of using Phrase Match is to target for
some specific product or services. The Phrase Match Keyword is written inside
the symbol “” and allow you to show your ads on the user’s query if they
have searched with pre phrase or post phrase along with your targeted keywords.
not recommended to use in your first campaign if you are a novice Google
Example of Phrase Match Keywords “google adwords support” “free google adwords help” “google advertising” “google adwords support” “freelance writing” “website content writer” “seo content writing”
4. Exact Match
If you belong
to a competitive business and have a limited budget, we recommend you to go for
Exact Match Keywords. It allows showing your ads on the query which are 100%
matching with the keywords you have targeted inside your campaigns. The Exact
Match Type is denoted by the symbol [ ].
Example of Exact Match Keywords [free google adwords support] [Google ads support online] [Content Writing Services] [seo content writing services] [technical content writer] [freelance writing] [blog content writing] [seo content writing]
Last but not least. On top of all of the above match types, without using negative keywords, believe me, you are going to ruin your budget quickly. Negative keywords have the power to prevent showing your ads on the irrelevant query in a simple way. Only you will have to create a list of irrelevant words and then add the list inside your campaign setting. You can add the negative list along with any types of targeted keywords. You must use it even with the Exact Match type.
negatives, simply create a list like below and then use it by giving a name to
List of Few Common Negative Words for Google Ads :- image download video career job about definition review tutorial class sample hack tips trick game
What is Google AdWords keyword planner?
Keyword Planner by Google is a free gift as a tool to choose the most working keywords for you. Based on the user’s searched data, Google store it in their database and then after analyzing on a big level, they provide the data as an assumption which is helpful for us to pick out for our website or running PPC Ads.
How to use Google
Keyword Planner for SEO?
To access the tool,
please follow the below steps :-
Go to Tools given on upper right menu in dashboard >> Planning >> Keyword Planner
Select an active account
Choose “Discover New Keywords” and enter the website URL or few keywords of your business to get some idea of new more relevant keywords and traffic
Choose “Get Search Volume and Forecasts” if you already have the list of keywords and you want to see the expected traffic and competition for those.
Now click to “Get Started” to follow the next step
In the next page, it will show you the result from where you can download the data for future reference.
Now shortlist the relevant keywords based on relevancy, Competition, Top of page bid for low & high range.
Now add it as your keywords inside the adgroup.
What is Dynamic Keyword Insertion in Google Adwords?
The name defines to insert the keyword for performing
dynamically. In short, it’s called DKI. Here, you create the list of
your targeted keywords and then call them inside your ad copies followed by the
predefined formula provided by the Google Ads.
It will help you to maintain better CTR & Quality Score and
also, you won’t need to create multiple ad copies inside an ad group.
Hope you just learned few new things from this blog. Your response will inspire me to share more knowledge with you using my experience and skill. So please like, share & leave your comment below. You can also Contact Us for any query or services such as Google Ads or Content Writing.
I am into Digital Marketing since 5+ years and worked on multiple projects for the same niche. It's my view that sharing the knowledge head you towards learning new things and enhancing yourself. So here, I used to write articles based on my personal experience only. And I hope you will like & learn more by reading these all. Thanks!