Everything you need to know about Keywords & Type of Keywords

Learn Keywords Types & it’s Match Types in Google AdWords

What is a keyword?

The keyword is a term or phrases searched by any user on the Google Search bar to get some result. In the online world, the keyword is everything to play and target your audience. Because the selection of your keywords decides on which search terms, your ads or website will be visible to the audience.

What is Keywords? What is Keyword Match Type? Types of Keyword?

Types of Keywords or Search Queries

1. Informational Search Query

The query interred on Google Search Page to get some information is the Informational Query. The purpose of this query is to get knowledge about something or to learn about any specific subject.

Let’s have a look at some example of Informational Search Queries:-
What is Google Adwords?
What is the top ten PPC blog?
Which is best between SEO & PPC?
How to answer on Quora?
Types of Digital Marketing Services
How to negotiate while hiring a freelancer?
Which course is better for getting a professional job?
What are the currier options after completing B.Tech?
Which is the best iPhone in 2019?
Can I wear contact lenses while sleeping?
Foods for my pet
Should I shampoo my hair every day?
Why not eat after 8 PM?
How to take care of the newborn baby?
How to become a millionaire?
How to install windows on my laptop?
How to format my android phone?
How to hire an affordable content writer?
How to measure the success of my business growth?
How to do XYZ?
Why XYZ?

2. Navigational Search Query

Another Type of Keywords is “Navigational Search Query” To find the proper address of any website, social media profile, office or other places, you used to enter some navigational search query to get the answer. The query can be used mostly if you know the brand but not remembered their online or offline address. This type of query may include the business, places or any person’s name.

Let’s have a look at some example of Navigational Search Queries:-
Official website of Google Ads
Katrina Kaif’s home town
Nearest Orphanage in my town
Places to visit in Dubai
YouTube web URL
Mark Zuckerberg Official Website
Popular Pizza Shop in Ranchi
Best Market for Shopping in Delhi
Distance between Hyderabad Airport and Hyderabad Railway Station
Best portrait artist in India
Jawed Habib nearest branch

3. Transactional Search Query

“Transactional Search Query” is the third type of Keywords. With the help of navigational query, you reach to the website where you take any actions such as buying something, register, order, download etc. is known as Transactional Search Query. You can also go directly to any site where you want to make a purchase or perform any actions. Transactional Queries also known as the warm audience who may convert into your leads in coming days because the user is delicately searching for some particular things which they want to buy soon.

Transactional Queries may be more specific and can include terms like buy, purchase, rate, offer, delivery etc.

Let’s have a look at some example of Transactional Search Queries:-
Buy the best Online Advertising Services
PPC Advertising Agency
Content Writing Freelancer to hire
Purchase grocery online
Samsung J5 Prime Price
iPhone new models to buy
Amazon coming deals
Discount on flight tickets
The Big basket offers on credit card
Clearance sales on Flipkart

4. Brand Search Query

“Brand Search Query” is the fourth type of Keywords. It might be informative, navigational or a transactional query but searched with some brand name. The Brand name may include the business, person or any places.

Let’s have a look at some example of Brand Search Queries:-
History of Google
How to use Wikipedia?
Success Story of Amazon
The story behind Apple success
How to Purchase iPhone 8?
Salman Khan Coming Events
2019 Plan created by Narendra Modi
Dell & Samsung Laptop Comparison?

Types of Keywords in SEO?

In SEO, there are 2 types of keywords which get focused by an SEO beginner or a professional at the time of doing keyword research. And then, based on popularity and competitors, it gets shortlisted to use throughout the branding or generating backlinks.

1. Short Tail Keywords

Mostly, the short tail keywords are simple and shorter. It may contain 1 to 3 words to create a phrase to use inside content marketing or optimization. But it’s hard to rank on Short Tail Keywords because there are billions of competitors already available online for a long time for your selected keywords.

Let’s have a look at some example of Short Tail Keywords:-
Google Ads
Google Advertising Agency
Best PPC Blog
Online Content Writer
Affordable Content Writer
SEO Companies
Marathon 2019
Recently released movies
Jio Plans
MS Office Download
Delhi University
PMA Yojna

2. Long-Tail Keywords

Opposite to Short Tail Keywords, Longtail keywords are the combination of more than 3 words and the ideal length of the long tail is up to 8 words.

Let’s have a look at some example of Long Tail Keywords:-
Best Google Advertising Agency in India
Top 5 PPC Blogs to follow in 2019
The differences between PPC & SEO
Tourist places to visit in Darjeeling
Plan a small tour for Shimla & Manali
Technical Support for repairing my laptop
How to lose weight without exercise?
How to get more traffic to my website
Hire affordable content writer for a blog update

Keyword Match Types in Google Ads?

Opposite to SEO, the Google AdWords have multiple choice to choose match types in keywords. There are mainly 5 types of keyword match type in PPC.

1. Broad Match

The term “broad” defines to target broadly based on user search terms. It allows you to show your ads if any of the word given in your targeted keywords are containing in the user’s search query.

Example of Broad Match Type
Google Ad Services
Affordable PPC Agency
Quick Google Adwords Support
Content Writer Online
Freelance Content Writer
Website content writer

2. Broad Match Modifier

Broad Match Modifier and it's use

In short, Broad Match Modifier is called BMM and this is the most used match type inside Google Advertising Campaigns. BMM is similar to broad match type but performance-wise it has a huge difference. BMM notified with the symbol ”+” at the starting of any words in your keyword list. The + symbol used to filter out the most relevant search query for your ad, which includes all those words which have been denoted by this symbol Inside your campaign.

Example of Broad Match Modifier
+google +adwords +support
+free +google +adwords +help
+pay +per +click +marketing
+Content +Writing +Services
+freelance +content +writer
+seo +content +writing +services
+technical +content +writer

3. Phrase Match

Phrase Match used to show your ads for only those keywords which should be typed by users as it is in Google search page. The purpose of using Phrase Match is to target for some specific product or services. The Phrase Match Keyword is written inside the symbol “” and allow you to show your ads on the user’s query if they have searched with pre phrase or post phrase along with your targeted keywords.

What is Phrase Match type in google Adwords

Although, it’s not recommended to use in your first campaign if you are a novice Google Advertiser.

Example of Phrase Match Keywords
“google adwords support”
“free google adwords help”
“google advertising”
“google adwords support”
“freelance writing”
“website content writer”
“seo content writing”

4. Exact Match

If you belong to a competitive business and have a limited budget, we recommend you to go for Exact Match Keywords. It allows showing your ads on the query which are 100% matching with the keywords you have targeted inside your campaigns. The Exact Match Type is denoted by the symbol [ ].

Google Ads Exact Match Type

Example of Exact Match Keywords
[free google adwords support]
[Google ads support online]
[Content Writing Services]
[seo content writing services]
[technical content writer]
[freelance writing]
[blog content writing]
[seo content writing]

5. Negative

Last but not least. On top of all of the above match types, without using negative keywords, believe me, you are going to ruin your budget quickly. Negative keywords have the power to prevent showing your ads on the irrelevant query in a simple way. Only you will have to create a list of irrelevant words and then add the list inside your campaign setting. You can add the negative list along with any types of targeted keywords. You must use it even with the Exact Match type.

To add negatives, simply create a list like below and then use it by giving a name to the list.

List of Few Common Negative Words for Google Ads :-
image
download
video
career
job
about
definition
review
tutorial
class
sample
hack
tips
trick
game

What is Google AdWords keyword planner?

Keyword Planner by Google is a free gift as a tool to choose the most working keywords for you. Based on the user’s searched data, Google store it in their database and then after analyzing on a big level, they provide the data as an assumption which is helpful for us to pick out for our website or running PPC Ads.

How to use Google Keyword Planner for SEO?

To access the tool, please follow the below steps :-

  1. Login to your Google Ads Account https://ads.google.com
  2. Go to Tools given on upper right menu in dashboard >> Planning >> Keyword Planner
  3. Select an active account
  4. Choose “Discover New Keywords” and enter the website URL or few keywords of your business to get some idea of new more relevant keywords and traffic
  5. Choose “Get Search Volume and Forecasts” if you already have the list of keywords and you want to see the expected traffic and competition for those.
  6. Now click to “Get Started” to follow the next step
  7. In the next page, it will show you the result from where you can download the data for future reference.
  8. Now shortlist the relevant keywords for your business and then use it as a short tail or long-tail keywords while optimizing your content or building some backlinks.

How to use Google Keyword Planner for Google Ads Campaigns?

To access the keyword planner tool, follow the below steps :-

  1. Login to your Google Ads Account https://ads.google.com
  2. Go to Tools given on upper right menu in dashboard >> Planning >> Keyword Planner
  3. Select an active account
  4. Choose “Discover New Keywords” and enter the website URL or few keywords of your business to get some idea of new more relevant keywords and traffic
  5. Choose “Get Search Volume and Forecasts” if you already have the list of keywords and you want to see the expected traffic and competition for those.
  6. Now click to “Get Started” to follow the next step
  7. In the next page, it will show you the result from where you can download the data for future reference.
  8. Now shortlist the relevant keywords based on relevancy, Competition, Top of page bid for low & high range.
  9. Now add it as your keywords inside the adgroup.

What is Dynamic Keyword Insertion in Google Adwords?

The name defines to insert the keyword for performing dynamically. In short, it’s called DKI. Here, you create the list of your targeted keywords and then call them inside your ad copies followed by the predefined formula provided by the Google Ads.

It will help you to maintain better CTR & Quality Score and also, you won’t need to create multiple ad copies inside an ad group.

Hope you just learned few new things from this blog. Your response will inspire me to share more knowledge with you using my experience and skill. So please like, share & leave your comment below. You can also Contact Us for any query or services such as Google Ads or Content Writing.

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