In this article, you will get the in-depth knowledge about the PPC Advertising along with the details on Google Ads Pros & Cons. Let’s start with the definition of Google Ads (Formerly known as Google AdWords).
What is Google AdWords?
It’s an Advertising System in which advertisers pay to show their Ads on Google Search Pages.
The advertiser pays for those Keywords only, for which they want their ad should be triggered by the user. Read more about What is Google Ads?
When Google AdWords Established?
The Google Adwords was established on October 23rd, 2000. It’s about to be the 20th anniversary of Google Adwords. And we are celebrating it by giving you the perk of free campaign audits. Claim your perk right away to get your campaigns to audit freely.
Why AdWords is Important?
Adwords or Ads give instant traffic to your Goal by providing the easier Digital Marketing Platform
You don’t need to wait to get some valuable leads for your business. From the very first hour, it gives you immediate leads
Covering all the geographic targeting starting from your own place to the whole world
Let’s know in details about the Google Adwords Pros & Cons, which will clear your doubts and help you to take the decision, whether to opt Google Ads for your business or not.
What are Google AdWords Pros & Cons?
What are the Pros of Google AdWords?
Faster than SEO
Immediate Influx of Traffic
Large Creamy Filtered Traffic
Higher Return on Investment
Multiple Advertising Options
Small budget to take a trial
Only pay if someone triggered your Ads
Pause & Start Campaign is all in your hand
Multiple Layer Bid Adjustment Feature
Accountability of your all Ad Clicks & Expenses
Complete Control Over Your Daily and Monthly Budget
Flexibility to use more than a Lac of Keywords at a time
You have full control of your ads
Stay within your budget
Super Easy to Manipulate Ads & Targeting Options
What are the Cons of Google AdWords?
You need to be careful while creating Campaigns else you will lose your money
Limited Character Space to Create Ads
Cost-per-click keep changes
If you are running out of budget, your ads will stop showing
Your landing pages should have proper navigation with enough information
In addition, your competitor may outrank you by doing a good auction on keywords
You need to maintain your Quality Score for better performance of your Ads
Need to add proper negative keywords to stop unwanted clicks
The final amount you get charged by Google for a click is the Actual CPC.
Many times it’s being charged less than your maximum CPC.
Actual CPC might exceed your max. CPC, if you have enabled ECPC/ Enhanced CPC
Hope you just learned few new things from this blog. Your response will inspire me to share more knowledge with you using my experience and skill. So please like, share & leave your comment below. You can also Contact Us for any query or services such as Google Ads or Content Writing.
I am into Digital Marketing since 6+ years and worked on multiple projects for the same niche. It's my view that sharing the knowledge head you towards learning new things and enhancing yourself. So here, I used to write articles based on my personal experience only. And I hope you will like & learn more by reading these all. Also, I am a Google Paid Advertising Expert and a Professional Content Writer. So you can ask me "How to boost up your business revenue?". Thanks!