So you are looking for “Adwords Vs. Adverts” right!
Is it as complicated to tell as show your ads on TV or Newspaper?
Because, both of the platforms have their own identity, audience circle, algorithm, Vision, etc. And, they have their own audience boundaries too. If I will say in a line then, Google Adwords helps you to find new customers whereas, Facebook Adverts helps you to be found by new customers. I am sure, you already know what is Google Adwords and What is Facebook Adverts. Please have a quick look to remind the same before proceeding further.
It’s a paid search advertising platform where you have an ocean of opportunity to get reach your business brand, services, and products to the customer. Google Adwords is the world largest SEARCH ENGINE MARKETING PLACE synonymously with the term PAID SEARCH.
In Google Adwords, you need to play with bidding for the keywords and by maintaining high score ads quality by making informative ad copies which should be relevant to the keyword search term entered by an anonymous person on Google Search.
If you know, how to optimize Google Adwords Campaign properly, definitely you will get the maximum Return on your Investment in Ads.
Otherwise, you will lose the money on every Clicks done by the user. In technical terms, it is known as Pay Per Click, in short, PPC Advertising.
As we well know that Facebook is the world’s number 1 Social Media site in this era. Along with networking services for users, Facebook also allows marketing your brand or products by using their paid services, known as Facebook Adverts or Facebook Paid Ads.
This site has their own audience to whom it shows the relevant content based on the interest of users.
Either, it’s Google PPC Advertising or Facebook Paid Campaign, both have the only one vision and it is to get reach advertisers info to the end of customers.