In this article of google adwords latest updates, we have shared the top 8 important features of Google Advertising which will help you to get ideas for Paid Advertising Strategy for boosting your business ROI.
1. Show More in Fewer Words
In Google AdWords ad copies, you don’t need
to write a long story to convince the user for clicking it. Instead, you should
learn the art of conveying your message to the audience in fewer words.
You have a maximum of around 500 characters
or 100 words to show your business information to the client using Google
Advertising Platform for Search Ads.
2. PPC is More Engaging than SEO
Survey says that 90% of the people click on top 3 positioned websites to meet their requirements. And if you search for anything on Google SERP, you can see that the top 3 positions have been fixed for paid advertising result only.
The matter is,
if you are only depending on SEO, unknowingly you are losing a huge number of
potential clicks to your business. Because just after this first fold of Google
Ads, the organic listings started to show on the Search Engine Result Page and
it’s getting the remaining 2% of clicks only.
Now, as a smart business person, you can’t afford to lose the potential customer for your business. So, plan today and execute it. If you need any help, feel free to talk with our Google Advertising Experts or write us to firstname.lastname@example.org.
3. Google Ads is Measurable & Super Flexible
marketing, you invest a big budget in advertising but you can’t track the
conversions. You will be shocked to know that by investing only 30% of
your traditional marketing budget in Google Advertising will not only give you
the 3x revenue but also will show you the calculations of each cent you have
Google Ads will show you the complete report including CPC, CPA, CR, ROI & other things.
4. Compete Your Competitors in a few days only
If you are
doing SEO for your website, you must be aware that how tough is it to compete
with your competitors. Well, Paid Advertising only can eradicate your problems
Here, you need to play with a proper campaign strategy and budget optimization to compete with your nearest competitors in less than a week. Read more articles from google adwords latest updates blog to rank out your competitors.
5. Easy to Manage Online Presence by Giving Less Time
If you have hired
an SEO agency, they must have taken around 2 months to give you some output. We
know, in this fast-forwarding life, a business person doesn’t have this much of
time and patience to see the result of their investments.
So, PPC or Google Ads exists here which required only 10 minutes every day to audit & manage your campaigns. If you want to promote any short time offers or just arrived product, you can go with PPC Google AdWords to grab the audience in a few hours only. You don’t need to depend on Search Engine Optimization or Social Media Optimizations anymore.
6. Multiple Options to Target Your Potential Customers
As the google ads tool have many options to
target your customers followed by CPC & other bidding modules, you can utilise
it and achieve up to 10x ROI.
The Google AdWords allows you to set up the following campaigns: –
Change your marketing strategy with the trend to get more customers for your business. In today’s competitive market, 70% of the global business persons have opted to promote their business using Google Advertising platform and simultaneously planning to increase their advertising budget every year.
8. Hire a PPC Expert for Proper Branding & Lead Generation for Your Business
It’s easy to create the Google Ads Campaign but hard to optimize & audit it for better returns. You can ruin your 90% of the advertising budget if you don’t create a working campaign strategy. Learn more google adwords latest updates 2019 here to play smartly with your budget.
Hope you just learned few new things from this blog. Your response will inspire me to share more knowledge with you using my experience and skill. So please like, share & leave your comment below. You can also Contact Us for any query or services such as Google Ads or Content Writing.
I am into Digital Marketing since 5+ years and worked on multiple projects for the same niche. It's my view that sharing the knowledge head you towards learning new things and enhancing yourself. So here, I used to write articles based on my personal experience only. And I hope you will like & learn more by reading these all. Thanks!