How to Use Google Ads Editor Tool like a Pro?

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What is Google AdWords Editor or the Google Ads Editor?

How to Use Google Ads Editor Tool like a Pro Mithvin

Google Ads (Formerly Google AdWords) Editor is an easy tool to perform the bulk task inside your ads account. It is similar to using MS Excel. There are multiple features inside Ads Editor which help you to make huge changes on a few clicks only such as; replacing a text, create a duplicate campaign or ad copies, add targeted URL & more.

Benefits of using Google Editor for your Advertising Campaigns?

Time-Saving Tool
Work offline & then publish the changes once you get connected with the internet.
Easy copy-paste feature
Append and Replace text
Quickly make changes on multiple levels
Bulk delete the campaigns, ad groups or ad copies
Create duplicate copies easily
And much more…

How to Download & Install the Google Ads Editor Tool?

Google AdWords Download & Installation Guide

Go to the official website of Google Ads Editor and click to download
Download the Setup & open the file location in your computer

Click the downloaded setup & follow the further on-screen Installation process

6 Easy Steps to Use Google AdWords Editor Tool?

Review your Editor Settings
Download one or more accounts in which you want to make changes
Make changes inside the account(s)
Share changes (optional) with your colleagues by importing in .AES file format
Cross-check the changes before posting the recent changes to live account, good habit to prevent errors.
Post changes to apply on live account(s).

1. How to add a new Account in Google Ads Editor

Open the Editor
Navigate to the “Add” section and then click on it.

It will ask you to open Sign-In into your Google Account.
Click to “Open Browser To Sign In” for login into your account.

After a successful login, it will ask for an Authentication Code.
Get it on the new page opened in the browser, just given after your login.

Copy the code & paste it at the asked place & then click OK to move ahead.
After successfully verifying the account followed by the authentication code, it will start downloading the basic information of all accounts inside your logged-in user id.

Further, you can choose the accounts or Client Manager Account (Formerly known as MCC) & click OK to start downloading into your PC/ Laptop.

2. Google AdWords Editor Tool – Downloading Account in Desktop/ Laptop

After completing the process, if you want, you can choose the single account to open the details.
You can also find the accounts searching by it’s Name or customer ID.

After getting your Account, click to Download

You can also download the same by doing Right Click on the selected account.

The Downloading process is being in queue. Meanwhile, you can also choose another account (s) to download at the same time.

This is the screen you will get just after downloading the account(s).

Now you can navigate to all tabs, given almost similar to Google Adwords Online Panel.
You can see the followings under Manage section campaigns
- AdGroups
- Keywords
- Ads
- Ad Extensions
- Shared Library
- & many more…

3. Google Ads Editor Tool – Campaign Update

Go through the Add Campaign to add a new one
You can see the following section inside this panel:-
- Campaigns Name
- Budget
- Status
- Targeting Audience
- Bid Strategy & More

4. Google AdWords Editor Tool – Updates Inside Campaign

One-by-one you can go through
- AdGroup
- Keywords
- Targeting
- Ad Copies
- Shared Library
- And a lot more…

Google Adwords Editor Tool for PPC Advertising Dashboard

5. Google Ads Editor Tool – Ad Copies Update

You can make bulk changes on all levels including Ad Copies, Adgroup, Campaign, Budget & almost everything like as an online panel.

Google Adwords Editor Tool for PPC Advertising - Ad Copies

6. Google Ads Editor Tool – Changes using Shared Library

Use Shared Library to apply Extensions & other content in a bulk

Google Ads Editor Tool for PPC Advertising - Shared Library

7. Google Ads Editor Tool – Bulk Update with the help of MS Excel

Copy the Existing Data & Paste it in an Excel Sheet

Now go to your Excel Sheet>> Make required changes>> Copy as it is

Navigate to the Editors Account >> Import >> Paste Text

Shortkeys: Ctrl+Shift+I or Shortkeys: Alt+A+I+P
Now simply paste the copied content from excel into this panel & Proceed

It will automatically fetch the Columns name too.

8. Google AdWords Editor Tool – Custom Settings

By default, the location is set as “United State”
The default language is English
Make sure to customize the default settings as per your requirements

Google Ads Editor Tool for PPC Advertising - Custom Settings

9. Google Ads Editor Tool – Change Text Capitalization

To make changes>> Select the content you want to change case
Go to Edit>> Change Capitalization. Or use Shortcuts Ctrl+Alt+H.

A pop-up will open. Choose the field to make changes to take further action.
Now choose the option Change Capitalization To>> Title Case/ Sentence Case/ Lower Case

After the basic setup>> Click to Change capitalization

10. Google AdWords Editor Tool – Append Text to Selected Items

Select the text you want to Append
Go to the dropdown menu given beside replace text and click on Append Text or use short key Ctrl+shift+H after selection

Now add the text you want to append with

Choose where to add, before or after the existing text Append

11. Google Ads Editor Tool – Formula Words – To Save Your Max. Possible Time

Frequently Used AdWords Formula Words in Replace Text Tool
List of few popular Formula Words
- [account] – Account name
- [campaign] – Campaign name
- [adgroup] – Ad group name
- [keyword] – Keyword text
- [headline] – Ad headline
- [description1] – Ad description line 1
- [description2] – Ad description line 2
- [displayUrl] – Display URL text
- [finalURL] – Final URL text
- [field] – The original text of the field you’re changing
Ref.: https://support.google.com/adwords/editor/answer/94246