Keywords Research is essential when optimizing a website for search engines (e.g., Google, Bing, Yahoo, etc.). It’s how we feel about what our potential customers are searching for when looking to find what we have to offer. When done correctly, SEO keyword research will help rank your site on the first page of the search engines, which means more potential customers seeing and clicking on your business’ website and you can capture huge traffic on your site.
What is Keyword?
Keywords are all of the words and phrases that searchers enter into search engines to find the information. If you boil down your text to its barest terms, you can see which words and phrases anyone could use to find that page.
Keywords will be used in your Meta Title tags, Meta Descriptions, and page content to improve your site’s visibility on SERPs to drive higher organic traffic.
Keywords help people find your content by taking the guesswork out of finding what they’re looking for. With more than 700 million websites on the Internet, searchers need help distinguishing one result from another. Using specific keywords in your title, meta description, image alt, and elsewhere on your page makes it easier for them to find what they’re looking for.
What is Keywords Research?
Keywords Research is a cornerstone of any effective SEO or marketing campaign. It can generate valuable insights for you because you’ll see what people are looking for, how often they’re searching for it, and what their highest-ranking searches are. You can then use that insight to optimize your content and target the most valuable keywords in your website’s content and tags.
SEO keyword research can reveal a vast number of queries that your competitors are probably targeting. If you want to improve your SEO Ranking or launch a paid search campaign, knowing the most popular keywords is an essential part of planning and executing a successful strategy.
How does Keyword Research Create An Impact?
keyword research in SEO is one of the most challenging aspects for bloggers and website owners.
There is a myth that if you know what keywords people are searching for, you can win at SEO.
The truth is that the most common keyword searched for may not be the best for ranking on Google’s first page due to factors such as how competitive it is and how search volume fluctuates over time.
Keyword research for blog posts should come at the tail end of content creation once you have a solid final draft. The keyword research process will actually show what words are (or aren’t) important. And because you have already done the writing, you won’t have to change overlong (or boring) sentences to follow keyword best practices. Instead of forcing keywords into your article, you can build content that utilizes these keywords naturally.
General intent keywords are essential to collect because they are a high search volume. People looking for these topics are generally more likely to be in the conversion funnel. This is the audience you want to target.
How To Do Keyword Research? A Step-By-Step Procedure
Keyword research for a blog post can get confusing and frustrating really quickly. Following the steps below, you’ll learn how to identify a group of relevant, specific, and actionable keywords to optimize your content. You’ll also get to know about the access to a set of tools to help you find new keyword ideas and evaluate the value of your current ones.
Step 1: Make a list
The first step to keyword research google is determining which high-value keywords you want your site to target. To do this, decide on some high-level categories that are important for your business to rank in.
And then, use those Paid or Free keyword research tools to create a list of potential query terms. Once you have these categories, go through each of them one by one and brainstorm some high-value keywords that you might want to rank for in each category.
Remember: Not all of these keywords need to be head keywords. You’ll have the opportunity to dive into longtail keywords later.
Also, do check the keyword’s monthly search volume. Search volume gives you an idea of how often people search for a term or keyword. Knowing the importance of search queries that contain specific times can help you determine how much competition there a for any given keyword or phrase and give you a sense of how important it is to rank well in search engines. For getting a list of the most searched keywords you can also explore the Google Trends website.
Step 2: Built your Keyword into a Phrase
Once you have your topic buckets and understand the needs of your target customer, you can start to identify some keyword phrases that fit within those parameters.
For example, if a customer is looking for a couch, they might search for terms like “sectional sofas,” “sofa for less than $500,” and “microfiber couches.” From there, you can create a list of keyword phrases you want to target based on the benefits your products and services provided.
To generate more leads, you need to spend quality time in keyword research in SEO. SEO keywords research tool is essential to consider because it helps you get information about your marketplace and potential customers without putting the manual effort.
Once you have a set of terms that you think are relevant to your product line, it’s time to plug them into Google’s AdWords Keyword Planner tool. Doing so will allow you to gauge the monthly search volume for those terms, which is a pretty good approximation of how much traffic there is for those topics. Ok, so you’ve done that, and you have your list of relevant keyword phrases. Excellent! Let’s move on to the next step.
Step 3: Search For The Related Phrase
If you’re still having trouble thinking of more keywords to target, check out these related keywords in Google AdWords. Google gives you a list of related keywords or ads that they know are commonly similar to the keyword, and they also give you an average monthly search count for each keyword. Remember that even if a keyword doesn’t get enough searches, it could be a great keyword to target later.
When adding keywords to your list for optimizing your website, think about other products or services people might also search for when looking for a solution to their problem. The related searches below will give you some inspiration, but be sure to create a long list of your own associated terms.
For example, type in “keyword tool” and scroll to the bottom to see a list of potential keyword suggestions, all related to your keywords. You can also click the “Keyword Ideas” link at the top of your results page and select any relevant keywords from the list presented by Google.
Step 4: Get Help From A Keyword Research Tool
There are many ways to find out what keywords your customers are typing into search engines related to your business. One of the most popular and SEO keyword research tools free is Google Keyword Planner. It’s an open-source KW finder tool that helps you see how many people search for targeted keywords each month.
Only Free Google Keyword Planner tool will do your basic KW research task. But if you want to explore more, then various Premium SEO Tools out there, such as Ahrefs and SEMRush, can give you more ideas of keywords related to your business and blog.
For example, let’s say that I had a website selling basketball equipment, and my competitor was selling basketball equipment as well. I could use SEMrush to find related keywords and phrases to the keywords that I currently rank for. In the image below, you’ll see that SEMrush found me related keyword ideas such as “basketball,” “dribbling,” and “badminton.”
Keyword research tools are essential for this exercise. If you have used any of the primary keyword research tools like SEMrush and Ubersuggest before, then you can go ahead and start applying the methods.
Things You Need To Double-Check With The Keywords
To rank for a targeted keyword phrase that is highly competitive, create content with less intent. As the name implies, these keywords have an extensive reach and are not as specific or clear-cut in their meaning.
For instance, your content about search engine optimization must be better than any other resource out there to be considered high quality and relevant for a keyword about SEO. The same goes for your health and beauty site; you’ll find that your information must be more valuable than what your competitors are producing. That brings us to our next point.
When choosing your keywords, it’s essential to look for ones with a decent amount of search volume. This will ensure that you’re able to generate traffic from your articles over the long run.
This is a critical metric. The MSV volume tells us the average monthly search volume for the keywords we’ve entered and gives us insight into how many people might be searching for our products and services each month.
Search volume (SV) is the number of times a keyword is expected to be searched in a month. This value is created by considering all data available to Google Index and Moz on search engine activity for this keyword.
3] Long Tail Vs Short Tail Keywords
Short tail keywords are the most popular and competitive phrase where it is hard to make your position. Also, such keywords have millions of monthly searches counted around the globe. If you want to rank your website by targeting short-tail keywords, then probably it will take several years even after applying the professional approach to optimize your website. Because already the big players are in the market who have put a lot of effort to gain the top position on the SERP (Search Engine Result Page) for short keywords.
Examples of some Short Tail keywords are:
- On-Page SEO
- Off-Page SEO
- WordPress Plugin
- WordPress Theme
- Domain Name
- Hosting Provider
- Content Writing
- DIY Website Development
On the other hand, Long Tail Keywords are easy to rank in less time provided that you are creating quality content and optimizing it well with the support of backlink creation. Also, the long-tail keywords have a bit less search volume compared to short tail, which also contains short-tail keywords inside. That means, with the help of long-tail keywords, you can plan to rank higher in less time.
Examples Of Some Long Tail Keywords Are:
- On-Page SEO Guide for Beginners
- Off-Page SEO Optimization Technique
- WordPress Plugin for eCommerce Website
- Best WordPress Theme for Fashion Blogs
- Ultimate Domain Name Purchasing Guide for Novice
- Top # Reliable Hosting Provider in India
- Content Writing Tips & Tricks
- DIY Website Development Guide for Freshers
The Bottom Line
To make sure to remain on top of your game, re-evaluate your keywords every few months – or every couple of operating seasons might be a good benchmark. This allows you to focus on the most critical topics to keep you in line with SEO best practices. Additionally, you can explore Google Trends, Free SEO keyword research chrome extension, other keyword finder tools, and more to create a perfect list of Keywords for use on your website.
You can also follow the steps mentioned above to do keyword research for YouTube as well. And that’s it! You’ve now identified what your customers want and how you can provide that value. Go ahead, do some experiments and ask us in the comment section below, if you are facing any trouble during Keyword Research.