Which one should I use for my business – PPC or SEO?
Well, this query is same as any one of below lines.
- What are The Difference Between Search Engine Optimization and Pay Per Click Advertisings?
- Google Ads PPC vs SEO?
- SEO vs. PPC: Differences, pros, cons
- SEO vs. PPC: What’s the Difference Between SEO and PPC?
- SEO VS PPC Comparison?
Here, we are introducing you through some differences between PPC (Pay Per Click Advertising) and SEO (Search Engine Optimization/ Organic Result). After going through these all given pros & cons of PPC & SEO, you can smartly choose:-
- PPC or SEO is good for your business?
- Only PPC should you opt?
- Only SEO should you Opt?
- Should you make a balance between SEO and PPC?
|PPC (Pay Per Click) Advertising||SEO (Search Engine Optimization)|
|1. A Paid Technique used to drive traffic to your site||1. A Free technique used to drive traffic to your site.|
|2. You need to pay for each keyword you are using||2. There is no any fee applied on using Keywords. You can use unlimited KWs without any cost.|
|3. You can show your Ads on top of the SERP without performing much efforts on Contents & websites.||3. You can come on first Page or positions on SERP only after giving hard efforts in optimizing your website and contents for your selected keywords.|
|4. You can show your ad on the first page or above your competitor ads by paying a higher bidding amount to Google.||4. It’s not impossible to show Your website on top of the SERP without doing a hard effort on a regular basis.|
|5. You will be charged only if anyone is taking action on your shown info (as ads).||5. You will not charge a single penny if someone is clicking on your shown info (as a website)|
|6. You can reach up to a mass audience without waiting for the longest time||6. You need to give full effort at least for a couple of months, then only you expect a huge traffic.|
|7. The more money you spend, the more leads/ conversions you will get||7. The more time you spend, the more leads/ conversions you will get|
|8. You can hire a Profession PPC Expert or can run the campaign by own||8. You can hire an SEO Expert or can run the campaign by own|
|9. If you are not optimizing the campaigns properly, the technique will ruin your budget||9. If you are not doing SEO in a good way, it will not ruin your site but you will not get a good result|
|10. You need to create impressive ad copies by maintaining a good Quality Score to get good impressions for your business.||10. You need to create quality content by maintaining Keyword Density properly in terms to get the higher number of visitors to your website.|
|11. You can target your very niche audience by doing a proper campaign setup.||11. You can’t target the audience to show your info. It may be a broad targeting traffic.|
|12. You can target up to 5 Million keywords at a time inside an Ads account||12. It’s near to impossible to target for the higher number of keywords even in many years.|
|13. A fixed number of space available on the Google Search Engine Result Page to show ads for every advertiser||13. There is no limit of space to show your web info throughout the SERP|
|14. Ads will run till then only if your wallet is loaded of money||14. No need to wait for money to start exploring your business info|
|15. The ads will stop showing immediately after vanishing your added budget.||15. Continue to get organic traffic without spending a single penny.|
|16. Conversion is quick and measurable from day one||16. Little hard to get Conversion in a short time|
|17. You need to do proper setup by choosing the options given inside Campaign Settings. You don’t need to do any activities going through third party sites or tools||17. You need to use a lot of third-party sites and tools along with your internal website settings to get traffic on your site.|
|18. You can start to run your campaign with # number of keywords depending on your budget & theme.||18. You can start optimizing your website for # number of keywords depending on how much effort you are going to put on.|
Hope you just learned few new things from this blog. Your response will inspire me to share more knowledge with you using my experience and skill. So please like, share & leave your comment below. You can also Contact Us for any query or services such as Google Ads or Content Writing.