Here, I have explained more than 20 terms to give you basis understandings about SEO terms. It’s basically for beginners. An SEO expert may skip this article because they are familiar with these terms.
What is Alexa Rank?
Alexa Rank is a website & a toolbar that tracks the
number of hits (visitors) to a particular website and ranks them based on their
engagements. The lower the Alexa Rank, the better it is.
Less than 15 Lacs Alexa ranking of a website is better.
Top 3 Alexa Ranks sites are:-
- Google : Alexa Rank 1
- YouTube : Alexa Rank 1
- Facebook : Alexa Rank 1
What is Back Link?
When a website is linked on multiple another site, in SEO
it’s called Backlinks. It is a kind of voting to a particular site from multiple
pages existing on Google to bring it top on Google Search Pages.
What is Blog Commenting?
Blog commenting is a way to get your name out there in the
blogging community within your niche. Blog commenting can help to build
relationships and authority in your industry. This will ultimately lead to
organic links and new traffic.
What is Bounce Rate?
The percentage of people that leave your site without
visiting any other pages.
What is Conversion in SEO?
When a user follows a complete step of your goal, it’s
called conversion. Conversion may be anything such as signing up to your email
list, buying a product, complete the survey form and more.
What is Content?
Any text, image, video, audio, app or other material published on the Internet for the audience is called contents. If the fresher content will be used throughout the internet, traffic will increase faster on a particular website.
What is Domain Authority (DA)?
It’s a score given by the Moz that predicts how well a
website will rank on search engine result pages (SERP). Domain Authority scores
range from one to 100. The higher DA is a signal of higher authority and higher
traffic to that website.
20-30 is the average DA. Anything above 40 is good and more than 50 is excellent.
Websites with highest DA
www.facebook.com : 100 DA
www.youtube.com : 100 DA
What is Forum Postings?
Forum is an Online community to discuss on any topics. It’s
a platform to learn and share your experience at the same time.
What is Guest Posts?
When you are invited to publish an article on someone else’s
website or blog is called Guest Postings. This activity is being consider into
SEO generate quality backlinks for your website. Also helpful for brand
awareness and audience engagement.
What is Impressions in SEO?
After searching something on Google, a user get top 10
websites in front page alongwith the further page navigation option. By
following the process, if the user can see your website info, is known as
Impressions. After having an impressions, they click on the link is called
What is Keyword?
The query user or a phrase a user enters on Google Search Bar to get some information is called keywords. To start optimizing your website, you must perform the keyword research task to get the maximum result from your effort.
What is Landing Page?
The page user access just after clicking the info given on google search page is known as Landing Page. An optimized landing page must be short, informative and included a perfect call to actions.
What is Page Authority (PA)?
It’s a score developed by the Moz that predicts how well a
specific page will rank on search engine result pages (SERP). Page Authority
scores range from 1 to 100, with higher scores corresponding to a greater
ability to rank. The Google have discontinued the features to show PA of any
30-40 is an average PA. Anything above 50 is good and above 60 is excellent
What is Pages Per Session?
A top-level metric for user engagement showing the average
number of page views in each session.
What is Social Media Optimization (SMO)?
To target the most searched terms related to your services
in your posts followed by # tag helps to make your brand popular. In other
words, this process is known as Social Media Optimization or in short, it’s
What is Post Reach?
The number of impressions your post got on social media
platform such as Facebook, Twitter, Instagram, Pinterest, LinkedIn or more
What is Sessions in SEO?
A group of interactions one user takes within a given time
frame on your website. Google Defaults time frame of a session is 30 minutes in
Google Analytics Tool. A session will be counted for all the activities you
have done inside a website. Activities may include page browsing, blog reading,
downloads any file, purchases your products
What is Page Views?
A view of a page on your site that is being tracked by the
Analytics tracking code. If a user clicks reload after reaching the page, this
is counted as an additional pageview. If a user navigates to a different page
and then returns to the original page, a second pageview is recorded as well.
What is Pages/ session?
Pages per session, also called Average Page Depth, is the
average number of pages viewed by each user during one session. On Google
Analytics, this metric includes repeated views of a single page by the same
Page Per Session = Pageviews/Sessions
What is Avg. Session Duration?
Analytics sums the duration of each session during the date
range you specify and divides that sum by the total number of sessions. For example:
Total Session Duration: 1000 minutes (60,000 seconds)
What is Bounce Rate?
The percentage of people that leave a site without visiting any other pages is known as Bounce Rate. 40% to 60% is an average Bounce Rate whereas greater than 60% is the worst and less than 10% is an Excellent bounce rate.
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