Below are the list of top 43 most common and basic SEO Interview Questions and Answers given. It will be very useful for freshers and intermediate to crack the SEO interviews.
1. What is an SEO?
SEO stands for Search Engine Optimization,
it is the process of changing the position or ranking of a page or whole
website on a search engine search results like Google, Yahoo, Bing etc.
In other words, “the practice of optimizing
a website to increase the traffic receives from search engine”.
2. What is the History of Search Engine?
The world’s first search engine, known as
Archie, was created in 1990 to help people find information online. Google
followed in 1996 and has since grown to become by far the biggest player in
online search: roughly 70 percent of searches are now conducted using Google.
3. How many techniques used to do SEO?
Three techniques are there being used by
SEO experts for optimizing the sites.
White Hat SEO (Ethical Techniques)
Black Hat SEO (Unethical Techniques)
Gray Hat SEO (Mix up of White Hat & Black Hat SEO Techniques)
4. What is white Hat SEO Techniques?
This is the genuine and ethical way to
achieve top ranking organically on Search Results pages.
5. What are some techniques being followed for White hat SEO?
It’s just liked a voting for your webpages.
All the incoming links to your website or webpages through a good DA sites is
called backlink. It is also known as incoming links, inbound links, inlinks,
inward links etc.
14. What are Outbound Links?
Its opposite of inbound links. When we link other website’s URL which have good Domain Authority, to our content then it’s called outbound links.
15. What are Meta Tags?
A short information related to search query
we put for every page is called Meta Tags.
Think of tags as the words you are trying to rank for.
Make sure the “Tags” are similar to your keywords that you are trying to rank for
16. What are some important Meta Tags for SEO?
17. Where to place Meta Tags?
At the heading section of each pages.
18. What is Meta Title?
The title or heading you write to reflect on Google SERP as a result.
19. What is Meta Description?
A short and meaningful description for a website written in between 150 to 160 characters is called Meta Descriptions. It is fetched by Google bots to provide the relevant result to the user’s query.
Its literally just what it sounds like.
It’s how you describe your content to the world in a line or two.
Its also what’s seen first as a part of the search engine result just after searching your query.
Sometimes if description part is empty then Google would take this info from the content available in that particular page.
20. What is Character Limit of Meta Tags?
Title: 70 Chars or 580 Pixels
Description: 160 Chars or 920 Pixels
Keywords: 200 Chars limit (Outdated now)
21. What SEO Factors matter for high ranking of a website?
There are hundreds of ways to get the backlinks,
but the few genuine and working ways are: –
Web 2.0 Websites
23. Where can I see all the backlinks to a website?
Login into your google search console account. Scroll down and navigate to the “Links” option given in left side drop-down menu under “Legacy tools and reports”. Click it & you will get here all the backlink details about your website.
We can also use tools such as- “Backlink
Checker” or “Moz Link Analysis”.
24. What is Keyword?
A word or phrase typed by a user in Search Engine to get some information, is known as “KEYWORD”.
25. What platform should be used to perform keyword research?
First make a list of some random keywords related to your website and then go to “Google AdWords Keyword Planner tool”. The Google Keyword Planner will show you the most searched keywords with the volume and expected CPC.
26. What is the Process of Keyword Research?
1. Business Analysis and Products Categorization 2. Brainstorming to get keywords 3. Analyze the competition 4. Pick the best suitable keywords 5. Repeat the process regularly (Monthly)
27. Relevant Terms of Keyword in SEO?
28. What is Keyword Density?
Percentage of keywords used based on words
included in an article is called Keyword Density. 1% – 3% of the keyword
density is recommended to use inside your article.
e.g.: – if you have written a 1000 words
article, you can use 10 to 30 times every keyword inside your content.
29. What is Keyword Prominence?
Keyword Prominence means – the places where we are using the keywords. There are basically 6 places on a page where we can use it: –
Keyword in Page Title
Keyword in URL (Permalink)
Keyword in Body of Article
Keyword in H1, H2 or H3
Keyword in Meta Tags
Keyword in Images Alt Text
30. What is Keyword Proximity?
Keyword Proximity is the distance between the “words” which is included in search query.
It occurs when no. of keywords used multiple times in an article or in Meta tags. The ratio says 1 to 3 percent of keywords should be used in a content. To avoid the repetition of keywords, it’s better to use the content written by a professional content writer and also keep in mind that no hidden text (text in same color as background) should be there.
32. What are the types of Keyword?
There are three types of search queries
people generally make:
Queries: – I want to do something, such as book a
movie ticket or listen to a Bollywood song.
“Know”/Informational Queries: – I need information, such as the
rate comparison of a smartphone or the best Shopping Mall in Canada City.
“Go”/ Navigation Queries:
– We want to go to a particular place on the
Internet, such as Facebook or the homepage of the NFL.
33. What is the Length of Keywords?
Short Tail: 1-2 words (High Competition)
Medium Tail: 3-5 words (Medium Competition)
Long Tail: More than 5 words (Low Competition)
34. What are some parts of On Page Optimization Technique?
Always start with keyword selection, research and testing
Meta Description Tag
Internal Linking Strategy
Site Maps, Both XML and User facing
Usability and Accessibility
35. Make a List of On Page SEO Research Topics?
What’s trending on internet
Use keyword planner
Use Google Trends and look for 12 months data
Use some tools like Href, backlink watch, Semrush etc to see the competitors strategy
Go for BROAD match by selecting your niche
Shortlist some exact match keywords from that list only if it’s relevant
Watch for Mobile vs. Desktop Traffic
If Keyword Research haven’t done, do it again.
36. What two types of results does Google provides?
If you want more SEO Interview Questions & Answers – 2019, stay tuned to this blog for latest update about SEO QA.
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I am into Digital Marketing since 5+ years and worked on multiple projects for the same niche. It's my view that sharing the knowledge head you towards learning new things and enhancing yourself. So here, I used to write articles based on my personal experience only. And I hope you will like & learn more by reading these all. Thanks!