Imagine you hire a person who finds customers for you in the market and doesn’t ask for salary or quality leads coming to you themselves. That sounds great, right? Likewise, Google AdWords Advertising will help you find your customers with least effort. Customers will reach out to you according to their interest and queries, they will see your business information on the top.
Google Ads: The Best Marketing Technique
Google has introduced us with an online advertising technique i.e. Google Ads aka GoogleAdWords where advertisers pay to display advertisements and offer services in the form of videos or static images. Google Ads offers services under a pay-per-click (PPC) method. A survey result shows that on an average, a company spend around $9000 to $10,000 per month on Google Advertising to increase their revenue, and they get charged an average of $1 to $2 for cost-per-click (CPC).
Benefits of Using Google AdWords:
Increase Brand Awareness
Businesses can advertise to the interested audience when they are already researching their product or services in the search engine, Google ads display your website in the top results. Ads let people know about your brand via search ads, video ads, and banner ads.
Faster Results than SEO
By using Google AdWords advertising technique, a business can get the faster results while using SEO technique, it takes more than a month to appear the website in top results but with Google AdWords, your ads will appear and get immediate results.
Influence the Audience
You will hit on the top results to the interested audience searching for you on Google. Your ads on their favorite website and videos will increase their interest.
Insights
Google ads use data of demographics like age, gender, parental status, etc. to increase the conversion rate. Let’s consider you are an instructor who is going to conduct a webinar for fresh graduates. So you use Google AdWords but you observe that only 20% of your traffic is from the age group of 50+ which is not suitable for the audience you want to target. Next time, you will exclude this age group for a better conversion rate.
Campaign Strategies Based On Users’ Demographics
Demographics of your visitors can help you efficiently target your audience when you use Google AdWords Advertising. You can reach your audience according to their age, gender, interests, location, hobbies, occupation or income. Suppose you are going to conduct a sports event in London so you will target the people with “London” in their location. It is helpful to increase the CR or conversion rate.
Track Ads Result
Google ads track Cost Per Click, impressions, conversion, phone calls and other details of the traffic which helps you in reporting. Google ads tracking data let you help to identify that how well your ad campaigns are performing and generating leads, installs, sales, downloads, email sign-ups, and other key actions to improve ROI and total revenue for your business.
Reach the Audience at the Right Time
AdWords can perform much better by studying past campaign results. Identifying the time in which the campaign generates no traffic can help you save your budget and increase conversion rate by pausing the ad during the dead time
Variation in ads – Google AdWords Advertising
Google ads can hit your audience in various ways that can be via search ads, video ads or banner ads. Banner ads and video ads are usually used on YouTube or other websites and search ads appear on Google search results.
Control of Advertising Costs
Another awesome feature of Google ads is that you don’t have to worry about your budget as you can set the maximum limit of cost per day. In the worst-case scenario, your campaigns will stop showing to audience if your budget reach the daily limit. Scalability can get you a lot of leads in a short period.
Conclusion
Google is giving the best time to its users and bringing improvement in search results day by day with Google AdWords Advertising. In the same way, Google has provided one the best paid and unpaid advertising methods and platforms within years which now depends upon users and advertisers of small businesses to perform most finely. Google AdWords is the core component of Digital Marketing which has played a vital role in the transformation of marketing over the years and still working to surprise the world with innovation.
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