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Paid advertising such as Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, and other modules of Search Engine Marketing, are the demand of many businesses nowadays.
It help you gather instant leads, spread brand awareness, and more to grow your business at a fast pace. Out of all the PPC advertising techniques, Google Ads is in highly demand due to offering flexible features and wide reach.
There are many types of PPC ads. Out of which, you can choose any one or multiple of the following Google Ads Campaign as per your requirements or project needs. Let’s go through it one by one, followed by a quick Google Ads account audit idea.
1] Search Campaigns
The search campaign shows the text ads, which are highly converting ads offered by Google.
The text ads work dynamically to fit in any format. If you are looking to capture high number of qualified inbound leads, then Google Search Campaigns would be the right option to go with.
2] Mobile Ads
In this technical era, the majority of the world’s population uses mobile phones. And so, it is the easiest platform to target your customers on the go. Display types of PPC ads: It’s beneficial if you are planning to make a brand of your business.
In display campaigns, your ads will be reflected on the Google Partner Websites shorting by your business niche.
3] YouTube Video Ads
It has been said that YouTube has been the second-largest search engine for decades. Similar to the Display Campaign, you can show your video on several informative videos available on YouTube.
If you are looking for affordable branding strategy then YouTube video ads should be your preferences. It can give you higher engagement among audience if the advertising campaigns are optimized based on the niche wise YouTube channels famous in your target locations and users bevaiour.
4] Shopping Ads
As the name clearly shows, this ad shows the product details to your audience. If you are a seller on Amazon, Flipkart, or another site, or have your own e-commerce website, then it’s beneficial for you to approach more customers by running shopping ads.
With Google Shopping Ads, you can showcase your full catalogue of products falls under a particular category, Similarly, you can optimize the Shopping Advertising campaigns further using remarking audience list to minimize your ad spent.
How Can Mithvin Help You Optimize Types of PPC Campaigns?
Here is a quick paid advertising campaign checklist followed by Mithvin YRB to help you be organized and optimize your Google Ads or Meta Ads campaigns.
- Create different types of PPC ads for your targeted location.
- Create Multiple AdGroups to create maximum possibilities for lead generation.
- Create Multiple Ad Copies targeting to show maximum info about your business to maximize clicks.
- Ad Multiple Ad Extensions, such as Sitelinks, Call & Call Out, Location, Reviews, and others.
- Target Maximum Keywords to not lose a single traffic.
- Use Maximum possible Negative Keywords to prevent unwanted clicks.
- Optimize landing page for qualified lead generation.
- Keep tracking the performance of types of PPC ads so that with a minimum budget and time, you get a higher Return on Your Investment.
What are the benefits of Mithvin’s Professional Ads Management Service?
Mithvin YRB is a professional PPC advertising company who can help you optimum utilization of your ads budget while applying several strategies to create tightly themed Google Ads campaigns and monitoring it on a regular basis.
A few quick benefits of outsourcing your Google Ads account to Mithvin – Your Revenue Booster are here.
- Dynamic Ad Creation
- Custom Bid adjust for Keywords, location, device, and more
- Keyword Discovery and Selection
- Google ads creation & testing
- Help with Optimizing PPC-Friendly Landing Pages
- Call & Conversion Tracking Integration
- types of PPC ads Monitoring
- PPC Cost Management
- Campaign Improvement Modification
- Competitive Research
- Google Analytics review & much more…
