Landing page is the place where you want to let your visitors go just after clicking your ads showing by Google Advertising or through organic result i.e. On Page SEO or Off Page SEO. It’s recommended to make a user friendly and easy navigational landing page to make your Ads worth for the money.
It should be something like user doesn’t go away within a short time after clicking your ads. The landing page should meet the requirement of you visitors to fulfill their needs.
A relevant & optimized PPC Landing page also helps you to maximize your ROI. Because Google gives a Quality Score to each ad on the basis of keywords relevancy, landing page experience & Click-through-rate.
So without spending more time on discussing “What is PPC Friendly Landing Page”, let’s move to the quick checklist of landing page for Google AdWords or PPC.
Before creating a landing page, first target your goal & objective.
It might be:-
1. Define Your Target Audience
You were serving either in B2B or B2C. After choosing one from these, select the targeted geographical location, age and interest of your customer. And then do some research for knowing the behavior of these client by region and category.
Now, prepare the design and content of your Landing Page by keeping their’s choice in mind
2. Convert Google Ad Clicks into sales by setting a Goal & Objective
Create an easy navigated product/ service details along with email building form. Which will help you to collect costumer’s data to follow up for converting leads into sales. Few examples of other goals can be:-
Tips: It’s better to set the goal with deadline for executing and achievement
3. Relevant landing page with your Ads
You can design a page in such a way, which elaborate your ads value. For example, if you are showing “Buy one get one offer” in your Google Ads, then it should be in details on your landing page. Like, what are the conditions for this offer, validity, value, rate, multiple products & so on.
The page should also reflect the same meaning as you shown to your customer through PPC Ads.
4. Remove distracting options from your Landing Page
Make the page consistent to get each and everything relevant to your customer need, on a single page without giving any popups or other distractive options. Make them completely engaged on the same page till filling the lead generation form or making purchase.
5. Offer them multiple choices
The human behavior is to research and compare before making purchase of any product or sale. So leverage it with multiple package option for taking quick and easy purchase decision.
6. Why Your Service/ Product is best than others
Well, people love to get satisfied for warranty, customer support and easy service post purchasing from market. So, give them quick & easy support assurity to make a believe to stay with them at all time for the best service after making purchase
7. Social Feedback
Recommendations or good reviews increase the chances of selling your goods or service. A buyer gets confidence for making a purchase on the basis of good reviews given by other consumers. So add the value on your page for building trust and authenticity about your service/ product.
8. Call to Action
After gathering all the details related to your service, it’s time for the buyer to take a step for closing the deals. So, add a proper and eye-catching CTA (Call-to-action) with good background and text colour, which insist your visitors take some action.
The era has been changed. The people spend most of their time on mobile rather desktop, laptop or other devices. Mostly, they browser On-the-Go (OTG). Obviously, you don’t want to lose a single chance of generating leads while running ads. So, it’s recommended to make your Landing Page responsive, which will automatically fit your web content on any devices. And it’s mainly used for engaging your client on mobile devices.
10. Page Loading Speed Does Matter
In this running life, no one wants to do browsing in slow internet connectivity. But sometimes it happened that due to some circumstances, a user will have to face slow browsing speed. So, make sure that your landing page loading time should be as lesser as possible. It will give immense pleasure to the user to stay a long time on your page, even if they are browsing in slow internet connectivity.
On online platforms, only the content is the communicator between you and your customer. So focus to use your top searched keywords within your site targeting main sections like Title, Sub-Headings, Paragraphs & Bullet Points. It will make your readers feel connected with the information they are looking for. The relevant content with your ad, give a good browsing experience to your customer which increase the chances of Higher Quality Score on Ads.
12. Quick Contact
Sometimes, when we go to any site for purchasing anything, we look forward to accessing quick support for instant question-answers before making the purchase. And we love to get connected with the customer support if it’s easier to connect. In the same way, your client would also like to contact you easily. And for doing so, you can add live chat option, a quick email or another widget for easy contact.
13. Better use of Sidebar Space
Sidebar on a page gives you a space to show your key points or featured information to your customer. You can use this space to collect email ID’s or subscribers too. But remember, don’t make the form hectic by adding captcha solving option there. As it can take more time to complete the process and sometimes it shows the error, which will give a frustrating experience to your client.
14. A/B Testing
It says, more your experiment, more you learn. Here also, you can create a couple of landing page for testing purpose. And then run the ads by targeting both separately. After a few days, you can see, which landing pages have got more visitors. And after calculating ROI and other factors, you can continue with the more convertible Landing Page. So would suggest you use A/B testing before running your ads for longer times.
15. Make it for your good customer experience, not for the Google
This is last, but not the least. Whenever you design any contextual page, ads or other things, always observe it once as a customer. Ask yourself, is it user-friendly for you? Is it easy to get answered your query from this info? Is it looking unique and eye-catching? And a number of few more questions.
If you will get the answer is “YES”, it means you are in the right direction. It is going to be loved by your customer and going to give you a very good Return-on-Investment. A user-friendly layout is one of the key points in PPC Landing Page Checklist.
Trust me, if you will design it by analyzing it from a customer experience, Google is not going to stop you to spread your info throughout the globe. Because the mission of Google is to provide the best experience to the user. And, Google Algorithm is also made to give a quick and easy solution to visitors. So, should focus on the customer experience & automatically it will be appreciated by Google’s Bot.
Wish you, after following these points, you will get a great ROI ahead!
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I am into Digital Marketing since 6+ years and worked on multiple projects for the same niche. It's my view that sharing the knowledge head you towards learning new things and enhancing yourself. So here, I used to write articles based on my personal experience only. And I hope you will like & learn more by reading these all. Also, I am a Google Paid Advertising Expert and a Professional Content Writer. So you can ask me "How to boost up your business revenue?". Thanks!