What is Off Page Optimization?
Two types of optimizations are there – On Page SEO & Off Page SEO
1. What is On-Page SEO?
If you are optimizing content within your site, it’s called ON-PAGE Optimization.
You can follow more than 100 activities to boost up your on-page score. Read this complete article to get 100 activities of optimizing your website.
2. What is Off-Page SEO?
It is similar to promote your business offline by running several Campaigns such as newspaper advertisement, collaboration with some popular organisation, hoardings, pamphlets, and more. In this technological era, these things are also being done on online platforms. And it’s known as Off-Page Optimization. In short, off page optimization is a technique to promote your website by putting your links on other’s website.
There are 3 types of Off Page Optimization
A. White Hat SEO
Google like to rank the sites faster which has followed White hat SEO techniques to build the backlinks. White hat backlinks can be earned by dropping your links on relevant site by following the ethical way of content promotion.
B. Black Hat SEO
Mostly gaming, gambling and porn websites follow the Blackhat backlink techniques. In black hat SEO, the person creates the backlinks by using illegal way of content promotion such as doorways, unwanted page redirections and others. These kinds of websites mostly use to show the content different than the actual contents to get the traffic to their sites indirectly.
C. Grey Hat SEO
Grey hat technique is the mixture of white hat SEO & black hat SEO. After following white hat SEO, you can try to earn some more backlinks using this technique. In grey hat there are some activities involved such as commenting on instant approval website, YouTube comments, create a profile on bit irrelevant sites and more.
Top 35 activities included in Off-Page Search Engine Optimization
1. Do the Basic On-Page SEO
Before heading to the off-page website optimization, you first need to optimize your on page properly.
Here is the full guide for on page optimization of your website:
Phase 1: Top 25 Step by Step Guide for doing On-Page SEO Like a Pro – P1
Phase 2: Top 22 Step by Step Process for On-Page Optimization Like a Pro-P2
Phase 3: Top 25 Easy Steps to Optimize Your Content for On-Page SEO Like a Pro – P3
Phase 4: Top 10 Baby Steps to Optimize Your On Page SEO Like a Pro – P4
2. Discover Long Tail Keywords With “Google Suggest”
If you have selected keywords with 1 or 2 words, it’s literally hard to rank on those keywords because already millions of competitors have achieved the higher rankings for the same.
So, to earn the traffic for your selected keywords, you need to work smartly. First, use some modifiers to make your keywords long tail to compete with fewer competitors available online and then start optimizing your contents accordingly.
To shortlist the long-tail keywords, you can use keyword planner or Google suggested KWs.
3. SES – Search Engine Submissions
Just after publishing your articles, copy the URL and submit it to the search engine submissions for faster indexing your page than usual time. This is an important part of off page site optimization.
The topmost search engine submission site is Google Console. You can log into it and then click on page inspection option to check the indexing status and submit it if it’s not indexed yet.
Top 5 SES (Search Engine Submission) Site List
4. Social Bookmarking – Off Page Optimization
Social Bookmarking is yet another way to circulate your URL on social sites. It will give you nofollow links but still very important to gain the backlinks from SB sites.
Top 6 Social Bookmarking Site List
5. Blog Commenting
Search for the blogs which are relevant to your niche and then leave a genuine comment below a selected article followed by your genuine name, email id and comment.
What are the Types of Blog Commenting Sites?
There are 3 types of blog commenting sites available online. These are:
- Do Follow Blog Commenting sites
- No Follow Blog Commenting sites
- Instant Approval Blog Commenting Sites
You will have to check manually which type of site is it. Creating backlinks with the mix-up of these all 3 types of comments will send a strong signal to the Google Bot to index your URLs faster.
You can embed your URLs as the below format if a site is not allowing you to provide your article’s link separately.
Your genuine Comment <a href=”https://yourdomainname.com/ “> Put your focus keyword here </a>
Top 4 Instant Approval Genuine Blog Commenting Site List
Likewise, if you want to allow your readers to leave a genuine comment on your blog posts, you can enable the below comment plugins inside your WordPress website to get spam-free comments.
Top 5 Blog Commenting Plugins
- Comment Luv
- WordPress Comment
- Facebook Comment
- Disqus comments
- Youtube Comments
How to find blog commenting sites for your niche?
You can use the following terms to find the related websites to post your comments for backlinks.
- Your Keyword “add your comment”: Content Writing “add your comment”
- Keyword “add comment”
- Keyword “submit comment”
- Keyword “Blogspot.com”
- Keyword blogengine.net “add comment”
- technology tips “login to post a comment”
- technology tips “register to post a comment”
- keyword “comment here”
- keyword “add URL”
- keyword “submit URL”
- keyword “submit a site”
6. Directory Submissions
Directory Submission is a white hat SEO technique to create the backlinks for the long run. It’s true, it takes time to get approval of your link on directory submissions site but lately it will provide you the quality backlinks.
Make sure to add all the required information carefully while you are creating backlinks on directory submission sites and also opt for regular links rather two other options available there. After successful submission of your URL, you get the following message on screen “Link submitted and awaiting approval”.
Top 11 High DA Directory Submission Site List
7. Web 2.0 Blog Creation or Blogging
This is a type of subdomain on a dedicated server where you can create your blog and update the posts. Adding your main domain would help you to earn some traffic to your site. It’s easy and free to use ever.
Top 8 Most used Web 2.0 Blog Creation Site List
8. Forum Commenting
If you love to answer the public questions, you must join forum sites. First, you need to register on the relevant forum sites to your business niche. Then, update your profile with proper information and then start answering some questions. After gaining the community trust, you can add your website link with your answer. After properly building the trust in these community, you can earn a big number of followers and website traffic too.
Top 6 technical Forums to join
9. Be Active on Quora
Quora is the most popular forum to answer the questioned asked by the user. You can earn high-quality backlinks from this site too after writing a bit lengthy answer by inserting your targeted keywords.
10. Use Google My Business
To show more authenticity of your website, you can use Google My Business. Though the platform is created by Google itself, they crawl your information on priority than other sites. So don’t miss the chance to grab this opportunity to earn more website traffic.
11. Add Your Business to Google Map & Images
If your business has multiple outlets, you can add those all on Google Map. Mostly the following type of business use to list their outlets on Google Map by adding few images:
- Tour & Travel
- Local Service Providers
12. Do Some Local Listings
Apart from Google Map, you can also list your outlet’s details on few other Local Listings Platforms. The list is given below.
Top 5 Local Listing Site List
13. Classified Submission
Similar to local listings, if your prime goal to promote your multiple outlets, you can list them all on classified sites by adding the asked information carefully. The classified listings will help you to get local traffic to your website and physical outlets.
Top 10 Classified Submission Site List
14. Business Reviews
Good reviews or feedback about your business show the quality of your work. Mostly, on review sites, people used to write a real experience in words. Good reviews and ratings are also a signal to google crawler to boost up your ranking for good work done.
So now, search on the google to find business reviews sites related to your niche and then claim for your review page there.
Top 5 Business Review Site List
15. Create a Social Media Business Page
Social media is the best platform to get connected with the in-market audience directly. You can even personally message them or tag them in your post. Due to nofollow links provided by social media sites, the google bots won’t crawl your site but you will get the genuine users who will follow you and will visit your site.
Top 5 Social Media Site List
16. Optimize for ‘Near Me’ Searches
Nowadays, most of the people search adding “Near Me” phrase in their query to get the services or product from their local market. You should also optimize for the same to get reach to those potential customers.
Example of “Near Me” keywords
17. Earn Backlinks from Aged Domains
Aged domains are those websites which are active for more than 5 years and having DA of more than 30.
18. Video Sharing
The one another platform to get indirect quality backlinks is video sharing sites. You can share some informative contents there along with asking for taking action to your site. The user will land to your website following your contents there.
Youtube is the second most used search engine globally. You can grab that opportunity.
Top 9 Most Used Video Sharing Site List
19. Infographics Submission
If your business is related to graphic design or entertainment industry, you can use these opportunities to earn some quality backlinks from these sites.
Top 6 Infographics Submission Site List
20. Photo Sharing
If you are working in those business niches, in which your visual products/ services does matter, you must publish the creates on image sharing sites.
Top 14 Free Image Sharing Site List
- Photo Bucket
21. Document Sharing
Document sharing is another opportunity to earn some quality backlinks for your site. You can create pdf, ppt or word file to submit your business information on document submission sites. You can even create a digital magazine and publish them on relevant pdf submission sites, which have more than 30 DA (The Domain Authority).
Top 13 Document Submission Site List
- Free Yudu
- Slide Serve
- Author Stream
- PDF Sr
- 4 Shared
22. Article Submission
If you frequently update a post on your website or you are running a blog, you must do article submissions. It’s easy and SEO white hat technique to earn some quality backlinks for your web. In article submission, you will have to choose sites which have good DA score and then follow that website’s guideline to writing a quality article to submit there. Don’t forget to insert the URL of relevant posts from your website.
The article submission will make a strong bonding between you and your readers. It will also send good numbers of traffic to your site.
Top 7 Article Submission Site List
23. Profile Creation
Profile creation on high DA sites is one of the important SEO off-page techniques to get some quality backlinks and traffic for your site. Profile creation means to create a business or a personal profile page on relevant sites to your business. You need to provide genuine information along with your website URL there.
Top 21 Profile Creation Website List
- My Space
- About Me
- My Folio
- Its My URLs
- Crowd Spring
- Simple Site
- Technology Review
24. Do Guest Posting for Off Page Optimization
In Guest blogging, you need to write articles in your niche and then publish them on other’s website after getting approval from the owner. Guest posting is a good activity to earn some high-quality backlinks for your site because, here on few popular sites, like-minded people are already visiting every day, which will be easier to market yourself and ask the user to read your contents too.
You can follow the below search terms to find high DA guest posting sites for your niche.
Search Terms for high DA Guest Posting Site List
- “Your targeted Keyword” + write for us
- “Your targeted Keyword” + guest blog
- “Your targeted Keyword” “accepting guest post”
- “Your targeted Keyword” + contribute
- “Your targeted Keyword” inurl:blog
- “Your targeted Keyword“ +contribute to our site
- Your targeted Keyword “submit a guest post”
- Your targeted Keyword “accepting guest posts”
- Your targeted Keyword “guest post guidelines”
- Your targeted Keyword “guest post”
- Your targeted Keyword “guest post by”
Top 7 high DA Guest Posting site list
25. Get Backlinks from .edu and .gov Sites
Google doesn’t say to create backlinks on any particular extension for boosting your ranking instead of it, Google said in their multiple interviews that .gov and .edu sites are more authentic and trustable. Their contents are bit more reliable than any of other websites.
So, you can create the quality backlinks by searching the .edu & .gov sites under your niche. You can drop the link as a genuine comment, as an answer to the community’s questions or can find the other ways smartly to place your website URLs on these sites.
How to Find .edu Site List to Create Backlinks
- Site: .edu
- Site: .edu +comments
- site : .edu +blog
- Site: .edu log in
- Site: .edu create account
- Site: .edu +forums
- Site: .edu inurl:blog
How to Find .gov Site List to Create Backlinks
- Site: .gov
- Site: .gov log in
- Site: .gov sign up
- Site: .gov inurl:blog
- site : .gov blog
- Site: .gov comments
- Site: .gov forums
- site : .gov +blog
- Site: .gov +comments
- Site: .gov +forums
Top 13 .gov site list
Top 19 .edu Site List
26. Get Reviews on High Authority Website
Reviews are the trust signal of any business. The more positive feedback helps the user to rely on your services or products. To get the feedback from your existing or former clients, you can create a review section on your website and then share them to write the experience. Apart from that, there are multiple review sites available online, where you can create your profile and ask the people to submit their feedback.
Top 14 Review Writing Site List for Off Page Optimization
- Site Jabber
- Trust Pilot
- Angie’s List
- Crunch Base
- Seller Rankings
- Consumer Reports
27. Use Meaningful Anchor Text
Anchor text is yet another factor to get quality backlinks. Anchor Text is a word or phrase which is linked with a hyperlink.
e.g. of anchor text
<a href=” https://www.mithvin.com/google-ads-search-engine-marketing/”> Google Advertising Services</a>
Here, Google Advertising Services is an anchor text, which is hyperlinked with an URL.
Always keep in practice to write a good anchor text, which should be relevant to the topic given inside your hyperlinked URL.
28. Don’t do Excessive 301 redirects
Redirects take additional time to land your user on the second URL. The excessive redirects may lead you to lose the traffic due to taking more time to reach a particular page. And will also increase your website’s bounce rate. So, only use redirections when it’s very important else skip the same.
29. Podcast or Audio Submission
With time, people and technologies both are getting smarter than ever. From when Google has launched the OK Google feature, people love to do query through speaking rather typing on google SERP.
To target those audiences who are lazy to type but still surfing the site through their voice, you should also focus on voice search optimization. You can submit your audio files on relevant sites to get some voice traffic to your site too.
Top 40 Audio Submission Site List
30. Do Some Press Releases
Press releases are basically a summary of your blog or news which is published immediately to inform the users about your business updates.
Top 25 Free Press Release Submission Site List
- Market Press Release
- 1888 Press Release
- Nano Technology Now
- News Wire Today
- Only Wire
- Open PR
- Press Box
- Press Exposure
- PR Mac
- Pess Releases Online (UK)
- PR Log
- PR Urgent
- PR Zoom
- Radio – TV Interview Report (RTIR)
- Thomas Net News
- UGA Media (Europe)
- UK PR Wire
- Eboom Web Solutions
- Free PR News (UK)
- Starts 24-7 Press Release
31. Share your website URL’s with near and dear once
To earn some initial traffic, ask your friends to visit your website once or twice in a day. You can share the page URLs to what’s app group or on Facebook.
You can use the below Off-Page SEO Hacks to get some instant traffic to your website:
- Install VPN Extension in your browser and then open your site by changing the IP location. You can open the multiple URLs and then Keep it active for at least 2-3 minutes. It will help you to promote your site in multiple locations and also will decrease the website bounce rate.
- Create a profile on Like4Like and then submit your website URLs over there. You can buy the points to show your website else to earn some points by liking and sharing other’s stuff. Whenever a person will click on your site, some decided points will be deducted for the same. It’s a free and powerful technique to get some instant traffic.
- Comment on relevant YouTube videos and ask them to visit your website. Also, you can go to their website and then ask to approve your comment by showing that you are an existing subscriber of their YouTube channel.
32. Use SEO Website Audit Tools
After or before executing the above activities, you can check your website’s current score by using any or multiple of the following audit tools.
Top 4 On-Page SEO Website Audit Tools
33. Build Broken Links
Time to time, you must check the status of backlinks you have created. To check whether a link is broken or live, you can use the following tools.
Top 7 SEO Broken Link Checker Tools
- Dead Link Checker
- Broken Link Check
- Dr Link Check
- Small SEO Tools
- W3C Link Checker
- Power Mapper
- Wummel Github
34. Check Your Competitors’ Backlink Profile
One of the best ways to compete your competitors for off page website optimization is, you can check the sites where they have created the backlinks. Based on do-follow and no-follow categories, you can choose those sites and can create your own backlinks over there.
Top 3 Competitor’s backlink checker tools
35. Check Your Keyword Position / Google Position Checker
If you want to check the keyword position on SERP pages, you can use the following tools or sites.
Simply add your website URL and the targeted keywords, the tool will show you the page ranking on individual keywords.
Top 8 SERP Checker Site List
- Serp Robot
- Google Rank Checker
- SERP Watcher
- SERP’s Keyword Rank checker
- SEO Centro Rank Checker
What is SEO & SEM?
SEM (Search Engine Marketing) is also the way to optimize your business in a short span of time. And it’s a paid marketing activity.
SEM includes PPC (Pay Per Click), PPM (Pay Per Thousand Impressions), Facebook Paid Ads, Bing PPC Ads/ Yahoo PPC Ads, LinkedIn Ads & Twitter Ads.
Differences Between SEO & SEM
- SEO gives organic traffic whereas SEM gives you conversion on the basis of what much amount you are spending on ads
- SEO validity not limited but SEM give you traffic till your budget exhausted
- In SEO, you start to work on some targeting keywords by using Keywords Analysis Technique whereas SEM allows you to work on all the possible keywords you can target for your business niche.
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