A professional Google Ads account audit can be termed as an extensive analysis of an advertiser’s Google Ads. The account audit performed by the Best Google Ads Account Manager In India is conducted by an industry expert professional or an individual. The whole involvement goes through an examination of various aspects of the account to identify the strengths, weaknesses, and areas for improvement.
Here, you can find some key areas that a professional Google Ads account audit typically covers and how this audit will help you to identify the areas of improvement and pinpoint potential issues. Professional Google Ads agencies will assist in recommendations to optimize your ad performance and maximize your return on investment (ROI).
Top 3 Things Taken Care Of By The Best Google Ads Account Manager In India
1] Account Structure
If you ever found any difficulties in managing your campaigns regarding your meet with interests and somehow you fail in achieving your criteria. Then, there must be an error that is somehow out of your reach to catch. In order to rectify it, you can enjoy the services provided by the agencies whose expertise lies in audits.
Hiring the Best Google Ads Account Manager in India can help you in examining the audits and how the account can be more organized, and even make sure whether it follows the best practices or not. They even check if the campaigns, ad groups, and keywords are logically structured and aligned with your goals or not.
You can enjoy the advantages of hiring the best account managers for your company or agency, as they will help you examine the quality score metrics for keywords and ads. It analyzes factors such as click-through rates, ad relevance, and landing page experience and will then provide recommendations to improve your scores.
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2] Campaign Vividly
If your running campaigns are not working properly the way you intended, then it simply means it need the touch of a professional on whom you can rely. You can opt for the Best SEM account manager in India for professional assistance. With their help, you can optimize your overall campaign for sure progress that results in your favour. These account managers will look at factors such as campaign types (Search, Display, Video, Shopping), network targeting, device targeting, location targeting, ad rotation settings, ad schedules, and budgets.
Through their audit, they will assess the Quality Score of keywords, ads, and landing pages to boat your campaign. With their help, you can identify opportunities to improve the Quality Score by optimizing ad relevancy, landing page experience, and expected click-through rate. Ad Rank, which determines ad position and costs, is also analyzed.
Also Read: Top 15 PPC Landing Page Checklist – How to Create Google Ads Optimized Landing Page?
3] Geo-Targeting
Via the help of geotargeting, the marketing strategy will help you to be involved in delivering specific content or advertisements to a particular audience based on their geographic location. It will allow your businesses to tailor your messages to better suit the needs and preferences of consumers in different regions.
Remember, it’s important to note that geotargeting must be used ethically and in compliance with relevant privacy laws and regulations. Your users should have the option to opt out of geotargeted advertising if they choose, and their personal information should be handled securely and responsibly.
Apart from that, an audit performed by an expert PPC Ads Account manager can include the following;
- Types of targeted keywords
- Negative keyword integration & optimization
- Bidding strategy
- Optimize budget on several levels, like audience targeting, placement, device, and more.
- Extension optimization
- Identifying the most effective hours for serving the ads
- Conversion tracking
- A/B testing & much more.
Must Read: Top 10 Advanced SEO Techniques To Instantly Boost Traffic On Your Site
How Can Professional SEM (Search Engine Marketing) Experts Help You?
To grow your campaign wider, PPC techniques such as Google Ads can help you reach the targeted audience. By hiring the best Google Ads account manager in India, you can comprehensively analyze Google Ads account audit to identify the areas of improvement and enhance the overall campaign performance.
PPC data here plays a significant role in a Google Ads account audit, and this must not be forgotten as it provides insights into campaign performance, keyword effectiveness, ad copy, landing page performance, budget allocation, conversion tracking, and competitive analysis. These insights are crucial for optimizing campaigns and driving better results. All these services can be enjoyed under the guidance of a professional PPC account management agency in India.
Final Verdict
A professional Google Ads account audit provides advertisers with a clear understanding of the strengths and weaknesses of their campaigns. It offers valuable insights and actionable recommendations to optimize performance, maximize return on ad spend, and achieve its advertising goals. The companies should optimize it according to their needs. So, without any further delay, for the sake of your campaign, do consider running an audit by professionals.
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