Top 20 Step-by-Step Guide to Setup Google Ads Campaign as a Pro

  • Beginner’s Guide to Google Ads
  • 20 Basic Steps to Start a Google AdWords PPC
  • Google Adwords Tutorial: A Step-by-Step Guide to Your First Campaign
  • Google AdWords | The Complete Guide To Take You From Zero To Hero
  • A Crash Course In Google AdWords for Bloggers
  • The A – Z Of Google Ads

A Crash Course of Google AdWords Campaign Setup

So finally you have decided to opt Google Ads, a very useful marketing tool to boost your business reach. If you are still confused, you can decide by reading this blog.

I hope, it’s your final decision to go with Google Ads, a paid advertising tools. I have created this guide to easily teach the persons even if they are zero in Google Ads. and it’s my hard believe that this effort is not going in vain to share the steps and tips. So before starting, would love to hear your words in the comment box below, to stay motivated for sharing the knowledge.

Also Read: What is Google AdWords?

Let’s begin to the “Step-by-Step Guide to Your First Campaign Setup”:-

1. Login to Google Ads

First, you need to create a google account to begin.

So, go to ads.google.com and follow the instructions to complete the account creation

2. Google Ads Dashboard

Later on login, you will land to Google Ads dashboard. Here you can see the overview of your all campaigns.

Google Ads Dashboard

3. Add a New Campaign

Now navigate to campaign & click on the + icon to create a new campaign. Tap on “New Campaign” after the + icon.

Add a New Campaign

4. Campaign Types

You will get the following options to choose as a campaign type:-

Campaign Types

Choose the “Search” option to create a Google campaign for Search Ad.

You can read here the differences between these all campaign types and then select accordingly.

5. Select your Goal

After Choosing campaign type, you need to select your goal. The goal means the purpose for which you want to run your ads.

Google Ads Campaign Goal

Sales: Choose this option if you want to sell something on your website. Generally, it’s used for services and products.

Leads: If you want the customer details to approach them for your business, then choose leads as your goal for the search campaign. It will ask the user to fill your contact form.

Website Traffic: If you are running some offers and want to take attention of users to see the information you have added on site or you have planned similar to this, then go with Website Traffic goal. It will help you to earn huge traffic on your site.

I suppose you have chosen a goal and ready to move forward.

Here, I have chosen Leads as an example and chosen website visit as the way to reach the selected goal. You can choose other options from Phone calls, Store Visits & App Download. After opting it, simply pressed CONTINUE.

6. Rename Your Campaign

Now give a campaign name. For easy understanding and remember, you can write something which will easier to segregate multiple campaigns. For e.g., If you are going to run your ads in multiple countries, state or products, then mention the main thing in Campaign Name. Be sure, It is just for your reference not for the public.

Also, uncheck the “Search Network Partners” & “Display Network” if you have a limited budget or you don’t want to show your ads everywhere.

Rename Your Campaign

7. Schedule Campaign

Click on Show more Settings and navigate to “Start and end dates”. Here you can choose the dates on which you want to run the campaign & automatically it will be applied.

It mostly used when you are going on a vacation or any tour with limited access to internet. You can skip this setting  if you are not going away to your system for longer days.

Schedule Campaign

8. Targeting and Audiences

If you want to target the entire nation of your location you can directly choose it else customize it by adding the selected cities or states you want to target.

It’s recommended to add locations manually to get better outputs and for doing experiments.

Targeting and Audiences

9. Audiences

Under Locations Option, always choose “People in your targeted locations” to prevent unwanted clicks & ruining the budget if you are providing your services locally. Else you can target those audiences as well if they are not inside your circle but are interested in your business.

10. Budget

Add the budget you want to spend every day.
If you have a monthly budget then divide it by 30.4 to get the daily budget
E.g. Rs.15000 is my monthly budget then I will divide it by 30.4
I.e. 15000/30.4 = 493.42
So my daily budget would be Rs. 493.42

Choose Standard as your delivery method always.

The Accelerated delivery method spend your budget drastically by showing your advertisements wherever possible

Top 5 reasons to choose Accelerated Delivery Method in Google Ads

  1. There are very fewer searches of your business
  2. No budget limitations
  3. Less search volume keywords
  4. Your business is new in the online market
  5. Running any offers or sale for a short time or on any occasions
Top 5 reasons to choose Accelerated Delivery Method in Google Ads

11. Bidding

When you are creating a new campaign, always start with manual CPC (Cost Per Click) and uncheck the button of Enhanced CPC given below.

Reason being, it will help you to make decisions later on in managing your budget and optimizing your campaigns in possible lowest CPC.

Google Ads Bidding

12. Ad Schedule

Generally, we used to skip this setting for running the ads whole day automatically. But if you have some special offers for selected days and timings then definitely you can customize the settings as per your requirements.

Ad Schedule

13. Ad Rotation

Follow Google recommendations to optimize your ads to perform better. Else, choose the other option as per your goal

Ad Rotation

14. Ad Extensions

Extensions are used to maximise your CTR (Click Through Rate) and conversions by up to 15% because it allows you to show some additional information apart from your ad copies.

There are 10 Ad Extensions inside Google Ads Campaign which are:

  1. Sitelink Extension
  2. Callout Extension
  3. Structure Snippet Extension
  4. Call Extension
  5. Message Extension
  6. Location Extension
  7. Affiliate Location Extension
  8. Price Extension
  9. App Extension
  10. Promotion Extension

You can use one or multiple of these extensions as per your business requirements. You can add the extensions from here skip now for adding it later on and then click on “Save and Continue” toward finishing your campaign settings.

There are 10 Ad Extensions inside Google Ads Campaign which are:

15. Google Ads AdGroup Setup

Now you will be landed to Setup Ad Group Section

Google Ads AdGroup Setup

16. AdGroup Setup

Rename your AdGroup in such a way which should be helpful for you to understand the details inside that.

Top 5 Tips to rename your Ad Groups in Google Ads:-

  • Web writer – India: Go to Keyword Planner and look for Keyword Ideas. Pick the Group name & addon it with location or Keywords Match Type
Top 5 Tips to rename your Ad Groups in Google Ads:-
  • Web Writer – Exact Match: Go to Keyword Planner and look for Keyword Ideas. Pick the Group name & add the name of Keywords Match Type here
  • Article Writing – Blogs: Combine your services with the subcategories of the same
  • Content Writing – Flat 50 Paise: Rename your AdGroup Name by putting your services along with some special offers or limited time discounts
  • Google Ads Free Audit: Likewise, you can rename your AdGroup followed by your different-different services.
Top 5 Tips to rename your Ad Groups in Google Ads:-

17. Create Ads

After finishing Campaign & Ad Group Settings, let’s proceed to create Ads to complete the campaign. Or you can skip the step here and save and continue to create the ad copies later.

 Create Ads

How to create an impressive Ad Copy?

Before starting to create the ad copies, keep in mind to maintain a good keyword relevancy along with some features & a better call to actions.

Final URL:

Add the URL to whom the user should be landed. The maximum limit is 1024 characters for adding the Final URL.

Google Ads Final URL

Headline 1 & 2:

You are allowed to create headlines under 30 characters each. Keep it simple and understood in a few words. You have an option to add more than 2 headlines which can be created to show your ads by shuffling the headlines.

Google Ads Headline 1 & 2:

Display Path:

Each path have maximum of 15 characters to put some more relevant terms. A better practice is to add the categories and subcateries here. Or Add the product and locations if you are going to run your campaigns for multiple cities.

Google Ads Display Path

Description 1 & 2:

Each of these has limitations of 90 characters which has been provided you to put a bit more details about the services or products you are going to advertise.

The best practice is to add some USP’s (Unique Sales Point) & show some authenticity to impress the audience easily to click your ads.

Google Ads Description 1 & 2

18. Congrats!

You have completed all the basic details so far. Now click Save And Continue to review the settings to go to the next step.

Google Ads Campaign Settings

19. Continue to Campaign

Cross check all of your campaign setups & make it live by clicking on “Continue to Campaign”.

Google Ads Campaign Overview

20. Edit in your Existing Campaigns

To make any further changes in this created campaign, go to Google Adwords Dashboard and select the campaign you want to make changes in. It’s all setup will be opened in the next window. Now navigate to the required section and make the changes whatever you want.

Google Ads Edit in your Existing Campaigns
Hope you just learned few new things from this blog. Your response will inspire me to share more knowledge with you using my experience and skill. So please like, share & leave your comment.

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